TextbookRush

TextbookRush is a website for college students to buy, rent, and sell textbooks. During my time at Book Dog Books, I worked closely with the Marketing Department to ensure the branding, content, and messaging on the site aligned with our current marketing campaigns. I designed and created any additional marketing materials needed for the brand, including marketing emails, ads (display, video, and print), social posts, bookmarks, package inserts, etc. I was also responsible for the SEO, performance monitoring, and front-end development of the website

Roles

Design Lead
Front-End Developer

Responsibilities

UI/UX Design, Wireframing, Prototyping, Graphic Design, SEO, Development

Tools Used

Photoshop, Illustrator, After Effects, Premiere Pro, Adobe XD, Figma, HTML5, CSS3, jQuery, ASP.NET

Landing Page Updates

For this project, I made some performance and SEO-focused updates to the landing pages on TextbookRush, while updating the design to be more modern without requiring work from a developer to rewrite the functionality.

The updates to the landing pages resulted in improvements to page speed, organic traffic, and bounce rates.

Organic Traffic (YoY)

+ 0 %

Return Label Instructions

For this project, I updated the instructions included on the return shipping labels for rental textbooks to make it easier for customers to quickly read and get the information they need.